So, this week’s 30 Days of Hustle was about patience. Goals take a while to come to fruition some times. Fear will try and keep you down, saying that what you have is too little, too late. This is especially true with what I am doing, software development. Right now, there is a boom of software developers, specifically app developers, all trying to make “the next big hit.”
The app (and possibly business) I’m building is a product of my desires and interest since I was a young kid, possibly eight or nine years old. Every day, I can see products coming out from companies or start-ups that are similar in a way to my product. Every day, I get the thought that “it’s too late” or “you don’t have the money necessary in order to get this built fast enough.” When you’ve got a set of established big players: Google, Apple, Amazon, Adobe, etc and a legion of burgeoning start-ups, many located within arm’s length of money, it’s easy to think that a small town boy from SC would never have a chance. In the fast paced world of intelligent people, and people with money (especially when they are one in the same) it can be easy to feel insignificant. I’ve realized a few things this week, though.
Fear doesn’t have the last word. I don’t remember where I heard it, but I heard something a while back that has stuck with me till this day: “Courage is not the lack of fear, courage is having fear and doing something anyways.” That’s something I’ve realized with this interview that I’ve had recently (coming soon, a post all by itself). It’s something that I’ve realized by building this app. And it’s something God has been teaching me through his word and a book called Sun Stand Still. In order to have courage, you will have to acknowledge your fear and go in anyways. Jump in. Figure out why you are doing what you are doing and dive into it. For me, the answer is based in my ability and my faith. I’m developing because God has given me the ability and intelligence to do so and gifted me with a unique idea that I think has viability. I’ve been an inventor of sorts since my childhood. Software is just my way of doing so. It’s logical to me, and I enjoy making great software.
I’ve come to two major realizations about my app that’s helping me not to be impatient. One: even if I don’t sell a single copy of this app, I want to make it because I am an inventor at heart, and this is something that is within me just wanting to come out. I want to make this app for myself, but also for others. I think it solves an inconvenience and introduces enjoyment of the art of creation to people.
Two: even though making money off of it is not my primary goal, if I build a great product, but don’t market it correctly and make it appealing for people to take a risk on it, it won’t have the impact I’ve desired. If you make a great product, but no one uses it because they don’t know about it, then you might as well not have made it. You have to invest in product design as well as development. As Jon says, this microwave culture of ours wants everything now. And I will not deny that I want my project to be developed now. As a software developer, I want to dive straight in and make it work. However, that might not be the best way to immediately attack this situation. I need to think about product design, product/market fit and a whole host of other questions that come when you are developing something that may sell to others.
So, what does fear say about patience? Fear says patience is for the weak. For those who aren’t ambitious enough. However, patience is for the strong, those who know it can take back breaking work just to take one step forward if you’re pushing a stone. Patience involves understanding that great things take time. And that is what you can tell fear, “great things always take time, this is no different.”